A controversial move to build a 16-storey hotel and apartments on the site of Walkabout, in Shepherd's Bush, has been rejected.
Among the reasons given for the council's decision was that the proposed building was too large and dominant in the conservation area.
The council felt the proposal would dominate the skyline with its “excessive height, unacceptable scale and massing form and detailed design”.
The Walkabout building is located between two listed buildings - The Shepherd’s Bush Empire and Dorsett Hotel. Planners also said the proposal was an unjustifiable loss of an entertainment use and increased sense of enclosure to neighbouring residential properties.
They also found there was unsatisfactory evidence to show the locally listed building, which has historic/architectural/communal value, could not be retained.
Rosemary Pettit, chairman of The Hammersmith Society, said: “It was the wrong place for a tower.
"This is brilliant news, we are all delighted.
"It was too large, too high and would have been overbearing on its distinguished neighbours.”
Annabel Clarke, from the Historic Buildings Group, added: “We’re delighted the council were able to throw the book at it and refuse it on so many counts.
“We are ready for the Dorsett Hotel to come back with another application or to appeal the decision.”
The building was built in 1910 and was originally Pyke’s Cinematograph Theatre. It went on to become The Palladium in 1923 before eventually becoming Walkabout - part of the popular Australian pub and bar chain.
The establishment was not popular with those living nearby, who complained of noise and antisocial behaviour.
It was while the building was a Walkabout that it was painted its distinctive green colour.
The building is currently empty after the pub closed in 2013.
The applicants have been approached for a comment but are yet to respond.