A Chiswick charity is attempting to break the world record for the longest line of pennies at a local school this summer.
The Microloan Foundation need more than 1,000 volunteers to help them collect the 4million pennies and lay them in a 50 mile line at Chiswick Community School in July.
Every penny raised from the Pennies for Life campaign will be donated to help women in poor rural communities in Africa to start their own business.
Sarah Parfitt, a BBC producer who is spending two months working at the foundation as part of the Vodaphone World of Difference programme, said: Our aim with Pennies for Life is to make history and get the people of West London into the record books whilst trying to raise lots of money for a very good cause.
Your support will transform the lives of not just individual women but entire families and communities in Africa.
So don't delay help us now!
Hounslow businesses, such as The Disney Channel which is based in Chiswick Park, teachers, students and a host of surprise celebrities have already signed up to take part in the challenge.
As well as seeking volunteers to lay pennies on the 9th and 10th of July, the Foundation is also looking for people to help fundraise, and volunteer to become part of their management team.
They are also in need of 100 company sponsorships of £1,000, and for one company to donate 50 miles of sticky tape.
Sarah said: We would like to see Chiswick in the next edition of the Guinness World Records.
As a charity we want to stress that even the smallest amounts of money can make a big difference to people's lives in other parts of the world.
If through this attempt we can raise not just £40,000 but £100,000 we can give loans to a staggering 130,000 people and indirectly help an estimated 650,000 people.
The previous Guinness World Record for the longest line of pennies is held by the community of Fort Scott, Kansas in the States.
If you would like to help please contact Alexa Smith on 020 8827 1691 or email her at email@example.com