AN ADVERTISING monolith described as a 'blot on the landscape' has finally been demolished after a four year campaign by furious neighbours.
Householders looked on in delight as a crane descended on the 25-metre illuminated tower at the Dairycrest site, beside the A316 in Hanworth, last Friday (August 2).
Its destruction marked the end of a bitter battle between people living in the nearby Tudor estate, who described the structure as a 'blot on the landscape', and advertising company JC Decaux, which put it up.
The tower first appeared on the skyline in April 2009, much to residents' horror, three years after planning permission was granted on appeal.
After being inundated with complaints, Hounslow Council ordered JC Decaux to tear it down in June last year, saying it was brighter and six metres taller than originally agreed.
The firm appealed to the planing inspectorate but, after a public inquiry, the government adjudicator this February upheld the council's decision that the tower must go.
Debbie Adye, who lives in Tudor estate and has led the battle against the monolith, said she was delighted to finally see the back of it.
"This tower has blighted the lives of everyone who lives nearby with its 24/7 excessively illuminated advertisements since the day it was erected," she told the Chronicle.
"This is an excellent result for Tudor Estate Residents Association and for the general public everywhere."
She thanked UKIP councillor Beverley Williams, who recently defected from the Tories, and council planning officer Marilyn Smith for their support.