The famous name will linger on at Brentford’s former Gillette factory which has been snapped up for £23.1 million by a company of the same name.
Gillette Corner Holdings, which has no connection with the worldwide razor manufacturer, is planning a £150m mixed-use redevelopment on the site
The 500,000 sq ft building on the Great West Road was put up for sale in February by the Bonnington Group. The Irish-based developer bought the 10.4 acre site when Gillette moved its HQ from the UK in 2003.
It then gained planning permission from Hounslow Council for a hotel and lesiure complex, which was expected to generate 2,300 jobs, but work failed to begin.
The iconic building, designed by architect Sir Branister Fletcher with a clock tower, featuring a four-faced illuminated clock as a central feature, has been empty for 10 years. Last year it was used as a location for the film Red 2.
The redevelopment will include 927,000 sq ft of offices.