The term hero is banded around far too often these days.
A football team plays for 90minutes and they are crowned kings in the eyes of their fans, but for real heroes you need look no further than the nine men from the elite Pathfinder unit.
In 2003, at the dawn of the Iraq invasion, Captain David Blakeley and his men - five fellow Pathfinders and three Royal Engineers - were dispatched to an airfield deep in enemy territory.
What was supposed to be a standard reconnaissance mission in a dormant area of the country, soon turned into a battle for their lives as they fought wave upon wave of enemy soldiers.
Their calls for air support were rejected and they were left on their own.
Twenty-four hours later all nine men returned back to the front line.
Not only had they survived but they played a key part in the strategic early stages of the war as they brought back with them vital information about the locations of Saddam's men.
This incredible true story has now been brought to life in Pathfinder: A Special Forces Mission Behind Enemy Lines which was published this month.
Not only keen to publicise this amazing feat, Captain Blakeley felt it was also important that the British public knew the truth of how they were left behind enemy lines.
He said: "I always knew this was an incredible story. Had I wanted to tell this for commercial reasons I could have done it years ago but that's not the reason why I did it.
"I wanted the public to know, it wasn't just the British army it was nine British soldiers fighting for their life and we got everybody out.
"We were massively outnumbered and had been abandoned and betrayed.
"There's been lots of books about Iraq and Afghanistan and every platoon has had a few bullets shot at them, but this is something very different. "
The Pathfinders, also known as The Ghost Platoon, were given the mission at the last minute and set out for the Qalat Sikar air base in three WMIK Land Rovers.
When they got about 25km away from the base they were spotted by the Fedayeen and were drawn into a firefight.
This was one of five ambushes that they would face before arriving back at the American frontline.
"When we got through the last ambush were just over 1km from the most forward American position," said the 33-year-old, "but then we thought we might get killed by the Americans - we didn't have any communications with them and there were some very gung-ho marines.
"The odds were now looking like we would get annihilated by them, so we put on all of our hazards and we lit our infrared rifles.
"We weren't challenged once.
"I'm not sure whether it was sheer fluke but we got back and the first thing we did was all grab each other and hug.
"In 10 years of being in the army, that's the only time I've done that.
"Against all the odds we had survived."
Captain Blakeley was subsequently injured a week later after the vehicle he was travelling in rolled over uneven terrain and crushed him.
After years of rehabilitation he left the army in 2006.
Due to the valiant and heroic nature of the Pathfinder's missions, London publishers have been desperate to get a book out chronicling their exploits.
After being regularly approached, the Pathfinders met up to decide whether it would be a good idea or not to publicise their missions.
He said: "We decided it was only a matter of time before someone wrote a book about the unit and we agreed that it was a good thing.
"Writing the book has been the hardest thing I've done.
"The biggest difficulty we faced when publishing was getting it through the Ministry of Defence.
"Any book about the military has to through the MOD, and to be fair they never disputed any of this. I could have been in litigation with them for years but they never challenged it because it all took place."
Since leaving the army he has added plenty of strings to his bow, including property development, modelling, acting work and TV and film consultancy.
He is also in talks to front a new TV programme in a similar vein to that of Bear Grylls.
However, the man who was at one point the youngest Captain in the British army, does not take any of this for granted.
"All sorts of stuff is going on," he said, "I've been meeting with television producers and there's talks of more books. It's really exciting, it's mad but it's great.
"I'm incredibly lucky to be alive and to have these opportunities.
"Sometimes when I stop and reflect, I do think it was very lucky, but then I think about the calibre of the people in the team.
"The training they go through, it's incredible."