An explosion of colour lit up Fulham as businesses decked out their displays in pink to raise money for breast cancer support centre The Haven.
The spectacular site took place last Friday and also saw more than 800 pink balloons, donated by Fulham Broadway shopping centre, released into the sky between Fulham Broadway and St John's Church, while a balloon arch was created inside the centre.
Scores of businesses took part, with Snaffles Cakes and Treats selling cupcakes with proceeds going to The Haven, while the arch was donated by Circus Circus. Other firms to lend support included Emma Bridgewater, The Durell Arms and Fiesta Havana, as staff dressed in pink and eateries sold pink lunches, cocktails and smoothies.
The day was a huge success, not only increasing awareness of The Haven but raising a great deal of money for its work with people affected by breast cancer. Donations are expected to flow in this week and The Haven hopes to smash its £2,000 target.
"The money will provide a full programme of care for two Haven visitors and make such a difference to their lives," said Lois Page, Haven community fundraiser.
Breast Cancer Awareness month is an annual international health campaign organised by major breast cancer charities every October to increase awareness of the disease and to raise funds for research into its cause, prevention, diagnosis, treatment and cure.
Since The Haven opened its first centre in Fulham, the charity has helped improve the lives of nearly 8,000 people affected by the disease.