Booze will be flowing down Feltham's gutters this week as police move to enforce a new ban on street drinking in the town centre.
The hard-hitting scheme, introduced yesterday, gives cops the power to confiscate and pour away alcohol from people caught consuming it within the new controlled drinking zone (CDZ)
Hounslow's community safety chief Phil Andrews (pictured) said: "Street drinkers and youths who hang about drinking from cans or bottles are intimidating to decent people who want to go into a town centre without fear of intimidation, or the threat of violence.
"We hope this measure reassures people we are serious about tackling alcohol-fuelled problems, and will use every tool in our armoury to do it."
Members of Hounslow Community Safety Partnership - a joint enterprise by Hounslow council and local Police are hoping the measures will help officers crack down on alcohol-fuelled crime, violence and disorder in Feltham will begin next month.
The number of alcohol-related incidents plummeted by 13 percent when an identical scheme was trialled in central Hounslow last year. It proved so popular with local police, residents and businesses it has since been made permanent.
Cllr Andrews added: "We successfully introduced a controlled drinking zone in Hounslow town centre to cut down on anti-social behaviour and curb street drinking. We are satisfied this measure is making a positive impact and will significantly improve public spaces in Feltham.
"I would like to reiterate that this measure is not about banning people from drinking and having fun. It's about stopping people who drink excessively and cause trouble."
During 2007/08 the police recorded 305 alcohol-related crimes in the west area of the borough. The new CDZ was introduced on March 16 and covers the area from Browell's Lane in the South, up to the outer boundary of Feltham Arenas. It is currently being trialled for a year but may become permanent if it proves effective.