The end of an era dawned in Hammersmith on Saturday when HMV, the town's last record shop, shut down.

HMV said it decided not to renew the lease on the King Street store because it has larger and more modern stores at nearby Westfield and Fulham Broadway. It traded for six years.

Thirteen staff are in consultation about relocating.

The shop's closure is a sign of the times, as people increasingly shop on the internet for their CDs and DVDs.

And reaction on the street reflected that, with most people non-nonplussed by the branch's demise.

Student Ajay Parmar, 23, said: "It doesn't make a difference to me as I buy all of my music online. I haven't brought a CD for years."

Nigel Coulson, an 18-year-old student, echoed that sentiment, adding he doesn't believe record stores will exist in a few years.

"There are no need for them any more – I don't think any of my friends use them."

Recruitment consultant Benjamin Madley, 27, said he liked to use independent stores when he could.

"It is a bit sad that there's nothing in Hammersmith. HMV was always quite cost effective but I like to use independents. I guess the internet is taking over."

A spokesman for the chain said falling sales were not a factor in the decision.

"We're sorry to see it go, but we have larger and more up-to-date stores nearby, as well as a number of outlets in the West End.

"We're looking to give our work colleagues who are currently based there the opportunity to relocate to other HMV facilities in the area, and we'd also like to thank the store's regular visitors for their valued custom over the past six years it's been open."