A man who falsely advertised second hand cars to members of the public and sold them from his garage in Wembley has been charged.
Ibrahim Namo of Cleveley Crescent, Ealing is the owner of the car company which operated under three different names - Top Choice, Smart Autos and M6 Autos.
Namo operated from Northfields Industrial Estate in Wembley and between October 2012 and March 2013, he falsely described several cars, lying about mileage, model and service history while they were advertised on car trading website, Auto Trader.
The case was heard at Willesden Magistrates Court on October 28 and he was ordered to pay a total of £520.
In sentencing, District Judge Denis Brennan said:"Any member of the public expects that the way a car is advertised will be correct. Otherwise they would not take ownership of that car. Your behaviour costs them time, energy and causes much annoyance from their perspective. You are undermining public confidence in car traders, as car traders have to be honest."
Namo pleaded guilty to three offences under The Consumer Protection for Unfair Trading Regulations 2008.
Councillor George Crane, lead member for environment at Brent Council said: "Second-hand car dealers don't have the best image and Mr Namo's conduct does nothing to help this perception. His deliberate lying, about one of the biggest financial purchases people will make after buying a house, is distressing for consumers.
"Brent Council is working hard to ensure that consumers are protected from rogue traders such as Mr Namo".