PLANS for the next stage of Wembley's multi-million-pound regeneration project have been unveiled at a public exhibition.
Designs for phase two, designed to tie in with Brent Council's 2009 Masterplan, show plans for a 'bustling new retail street, landmark Civic Centre and new public square'.
Developer Quintain Estates and Development will build a new neighbourhood around the Civic Centre and create a shopping area, promised to rival neighbouring towns such as Ealing and Harrow.
Nick Shattock, Quintain's deputy chief executive, who is in charge of the regeneration of the area, said: "Quintain has already spent £150million on the first phase of the development. This exhibition is all about the next stage.
"We need to have as much feedback as we did when we were planning stage one. The phase two plans are a reflection of Brent Council's 2009 Masterplan, which calls for a bustling new retail street, a landmark Civic Centre and a new public square.
"That's what Brent wants and these plans are a reaction to that."
Mr Shattock explained that when Marks and Spencer left Wembley in 2005, it confirmed the decline of the area as a major shopping district, which began in the 1970s with the opening of Brent Cross.
A recent survey carried out by polling company ComRes found that 56 per cent of Wembley residents rarely shop locally.
According to the survey, shoppers prefer to visit Brent Cross, Harrow, Ealing, as well as Westfield and central London.
Mr Shattock said: "The existing high street is not appropriate for 21st-century retail needs. It has not moved with the times. The recent survey carried out shows this."
More than 500 apartments have been built as part of phase one of the project, 55 per cent of which are affordable.
Plans for phase two, due to be submitted to Brent Council later this summer, also include a Hilton International Hotel, student accommodation, a nine-screen cinema and a London designer outlet centre with fashion and sports shops.
Consultation into the second phase of the development began yesterday (Wednesday). Once the application is submitted later this year there will be further consultation run by the council.
The exhibition can be seen at Wembley Plaza Hotel, in Empire Way, Wembley, until Monday, July 19.
Residents can email their views to email@example.com or call Quintain on 020 7478 9277.
Alternatively, you can write to Rebecca Hall, Quintain, 16 Grosvenor Street, London W1K AQF. For more information, visit www.yourwembley.com .