DEVELOPERS have sought to quash the 'scaremongering' over the controversial Brent Cross Cricklewood town centre redevelopment.
Campaigners against the wider-ranging scheme flew a kite, balloons and an inflatable dinosaur to a height of 140 metres on Sunday April 18 at Clitterhouse Playing Fields in Claremont Road, Brent Cross, to demonstrate how high the chimney of the planned waste disposal station would be.
Opponents believe the site will house an incinerator and are asking communities secretary John Denham to use his power to order a public inquiry into the scheme in the hope a planning inspector will overturn Brent Council's granting of planning permission.
However, Jonathan Joseph, of Brent Cross Cricklewood Development Partners, this week contacted the Observer to say: "Let me make it perfectly clear to all readers again that we will not build an incinerator.
"We have never planned to build one. We have not applied to build one. We have not got permission to build one. And we won’t build one."
He added: "We are as concerned about public health as anyone else and will only proceed if we are 100 per cent satisfied that the technology is safe.
"And we will not be working alone: plans will be developed in conjunction with the North London Waste Authority and will come under enormous scrutiny from Barnet Council, the Environment Agency, the Greater London Authority and the Health Protection Agency and will be subject to a further planning application.
"In fact the environmental sustainability of the scheme is unprecedented for regeneration on this scale in the UK.
"Waste will be dealt with locally as it should be across the capital and instead of 90 per cent going to landfill this will be reduced to just 10 per cent.
"We are not surprised by the continued scaremongering but it is important that local people understand it is not backed up by the facts."