A MOTHER’s dreams came true when she opened the doors to her new clothes shop.

But mother of four, Celsa Efroni, is much more than a shopkeeper at S7ins (Seven Sins), which opened in Joel Street on Sunday – she also designs all its stock.

Originally from Mumbai, Celsa’s interest in textiles was sparked while she was working at one of the many fabric factories in the bustling city.

She moved to Northwood Hills in 1997 and took on any job she could that related to her beloved fashion industry.

“Clothing is all I know. When I moved to the UK I started from scratch. I worked for importers then became an agent and started working for myself,” said Celsa

She then set up her own adult’s fashion label, S7ins, supplying boutique chains, and after the birth of her fourth child she began designing children’s clothes.

“My 13-year-old daughter, Solana, came up with the name for my kid’s range, Doodle Doo, and my children influence my designs, which are all made from organic cotton,” explained Celana.

“Stocking my own brands in my own shop is an absolute dream come true.”

“So far it’s all gone much better than I ever anticipated.”

S7ins was officially opened on Sunday by the Mayor of Hillingdon, Councillor Allan Kauffman and Mayoress Lynne Kauffman pictured with Celsa.

n The bohemian ranges are all available at www.s7ins.com.