SPARKLING new shop fronts have boosted business in Northwood Hills.

Cuts Hairdressers, in Joel Street and sister salon, Trims, which sits opposite, have both enjoyed an increase in customers, after receiving a cash injection from Hillingdon Council and the Mayor of London’s Rejuvenation Fund.

Darren Cook, owner of Cuts, says he would not have been able to afford to pay for the revamp himself.

“The new signs are really expensive, but since we’ve had them we’ve probably seen around a 20 per cent increase in custom,” said he said.

“It’s a really good scheme – anything that helps out areas that are deteriorating is great. It’s been tough here recently, so this has been a real help.”

The shops have been given new window designs incorporating their well-known crown logo, lights and signs.

Inside, portraits of stars such as Marilyn Monroe and Jimi Hendrix adorn the walls.

“It’s helped us stand out as we have lots of bright colours – it’s really helped with our brand awareness,” said Mr Cook, who preferred not to reveal how much the work had cost.

Under the scheme, owners put up some cash and then a grant is awarded based on that amount.

Music shop Stompbox also received a grant for its window display and sign outside its new, larger store.

“So many people have commented on the new shop front – customers and local people who have just popped in,” said owner Richard Gaya.

The rest of Joel Street will soon come in line with the shops’ modern appearance now the regeneration project has begun.

Currently, 23 shop front grants, which aim to improve stores and highlight the unique character and vibrancy of the town centre, have been approved in that area.