Plans for Wembley's regeneration are being challenged by residents who believe their opinons are being ignored.

Residents were invited to consult on the Wembley masterplan proposals from August until October, however some businesses and residents feel they were not made fully aware of the options.

David Roberts, of Manor Drive, said: "It's not a consulation to just put something on a website we had to put pressure on the council for two extra weeks and there were 250 objections in that time.

"This master plan takes us up to 2030 and a lot of things in the plan have made people real-ly upset, like the opening up of North End Road - residents do not want it.

"With the current economic climate it will be difficult to say what role developers will play - the tax payers may have to pay for most of it."

Mr Roberts is concerned about the reconnection of North End Road to Bridge Road, which would open part of the pedestrianised street to traffic, despite council claims it would ease traffic congestion in routes around Olympic Way.

The plans include a new shopping street, 3,727 new homes, as well as a new park and green spaces.

Arabella Little, a member of Danes and Empire Court Residents' Association, said: "Residents and businesses at this end of Wembley are horrified at the council's plan to open up North End Road.

"There is no benefit to anyone."

A Brent Council spokeswoman said: "The proposal to open North End Road on the western side connecting it to Bridge Road, is seen as beneficial to the local community on stadium event days.

"It is necessary to ensure ease of movement for current and future residents and businesses and the project has a life span of over 20 years.

"We value feedback from the local community and there has been a good response to the consultation and the feedback we have received is currently being collated.

"The council also wrote to over 3,000 residents and businesses seeking feedback and have also held two evening public meetings, consulted with the Brent Youth Parliament and the Wembley Area Consultative Forum."

The council's executive will decide in December if the masterplan proposals will go ahead. * What do you think? Have your say at our forums