MY CONSTITUENCY is best known for containing our nation's political and financial heart. But it is also spiritual home to a globally competitive creative sector that includes a large part of the English animation industry.
In terms of quality, humour, inventiveness and imagination, the British animation industry is second to none.
Past success in this field has been such that characters like Aardman's Wallace and Gromit have become part of our national heritage.
But many of our family favourites have moved abroad to be animated by foreign production companies. Bob the Builder is now animated in Taipei and Los Angeles, Thomas the Tank Engine in Canada and Noddy in India.
So why the large-scale emigration? For some time, our animation industry has been struggling to compete with cheaper overseas labour and huge overseas funding incentives.
The industry has also been hammered badly by ITV's massive reduction in children's broadcasting and a drop in the prices for programming because of the junk food advertising ban. Yet until now, the strong talent base in the UK had helped keep the industry's head above water.
Now nearly every country in the world with an animation industry is offering government-backed incentives to attract animation work - including the Welsh assembly and Scottish parliament.
To put things right, the animation industry here in England would like to see the Government introduce tax incentives and ideally a £10million animation fund to allow projects to access up to thirty per cent of their budgets if they are completed in the UK.
The Government could take a stake in these projects and benefit from their success and the 200 highly-skilled workers that would be employed. Those in the industry believe a scheme such as this - with all profits being re-invested - could be self-sufficient within a few years.
We need to maintain our place as one of the world's innovators in terms of film animation, computer games and all other parts of the creative industries.
Help for innovative English animators would be a good start.