A man from Brentford who had not so much as sat on a bike for 20 years has completed a 100 mile ride for charity.

Jason Wade, 41, is branch manager for building supply chain Selco, and on August 15 he and 13 colleagues from other branches tackled the Selco 100 Costal Challenge.

The event is a challenging endurance pedal across a strip of coastline connecting Norfolk and Suffolk to raise money for the company's nominated charity Macmillan Cancer Support.

Mr Wade has only been at the Croydon branch for three months so had no time to train for the challenge once he'd agreed to sign up.

The day of the ride was the first time he had got on a bike for 20 years so naturally there was a considerable pain barrier to get through.

With the support of his colleagues he has helped smash the £15,000 total they were targeting and at the time of writing £20,623 has been pledged.

The entire group finished inside nine hours and a delighted Mr Wade said: “It was a real honour to represent Selco and complete the cycling marathon.

“It wasn’t easy but we all stuck together and there was a real feeling of achievement amongst all of us when we had finished.

“It’s fantastic that we have raised so much money for Macmillan. It’s a charity which has touched many people at Selco - through either work, family or friends - and we were all proud to play a part in this latest fund-raising event.”

Jason Wade of Brentford

Since 2012, Selco colleagues, employees and suppliers have raised a massive £100,000 for Macmillan and have this year pledged to raise an additional £50,000.

Other fundraising initiatives which have either already taken place this year or are still to come include charity golf days, sponsored runs, a nominated charity match at Selco-sponsored rugby Super League side London Broncos and participation in the national Macmillan Coffee Morning.

Donations for the cycle ride can still be made by visiting www.justgiving.com/selco-100-coastal-challenge.