Blind people will not be left homeless if their flats are bulldozed as part of the King Street regeneration, developers have insisted.

Campaigners Save Our Skyline (SOS) say no provision has been made for people, many of them blind, living in a threatened complex of 54 flats in Cromwell Avenue, owned by the Thomas Pocklington Trust, a charity for the visually impaired.

The flats would go, along with the nearby cinema, and would be replaced by a supermarket as part of the scheme, which also involves knocking down the town hall extension and building two tower blocks of flats and offices.

Speakers at the last SOS public meeting said no evidence has been given that residents would be found suitable replacement accommodation, but King Street Developments, which is behind the scheme, have sought to reassure them,

Spokesman David Walters said: "We understand that not everyone agrees with the design approach, but we are concerned that there are some misrepresentations being made.

"In particular, we have been contacted by people living in Cromwell Mansions and in Cromwell Avenue who are being told by SOS that they will be made homeless. This was also stated by SOS members at the meeting and is obviously now generating a great deal of concern.

"We are very keen to ensure everyone understands that we have been in dialogue with residents since we were appointed in 2008 and want to reassure them that this is not, and has never been, the case. In order to address these concerns directly, we will be visiting all the affected homes to talk directly to the people living there."

Meanwhile, a host of celebrities moved to back SOS ahead of the deadline for lodging objections to the council last week, including Dame Judi Dench, Sir Peter Blake, Dougray Scott, David Threlfall, Sheila Hancock and Jeremy Vine.

Objecting to the height and design of the scheme, Mr Threlfall said: "For far too long what is not permitted for residential properties seems not to apply to big business."

Sheila Hancock said the development would 'ruin' Hammersmith while Jeremy Vine said: "How would this improve the area? It's too big and it would kill the cinema."