A Tesco Express store and a Starbucks coffee shop could be just two of the national brands to open up on the premises of a new hotel.
The multi-storey development is being built on Station Road in Hayes and will include high quality apartments, 86 of which will be for social housing.
John McDonnell, MP for Hayes and Harlington, has given the project his ongoing support because he says he feels it will play a key part in the regeneration of Hayes by bringing more shops to the area.
He said: "The combination of two blue chip companies like Tesco and Starbucks will bring more people to the area and encourage further businesses to open, while boosting the ones already here.
"I see this as a key stepping stone in the regeneration of Hayes. I have been writing to these kind of companies for five years and now that work is starting to pay off.
"The fact they want to invest at a time of credit problems and banking uncertainty shows what a desirable location Hayes can be."
David Brough, chairman of the Hayes Town Partnership, said: "The quality of the properties are very good, and the Ballymore development will mean hundreds of more people will be living in Hayes which will encourage more shops to come to the area. It's interesting to hear that Starbucks are proposing to move here because it is often a marker for whether a place has made it."
Rebekah Paczek, a spokesperson for Ballymore, said: "We are discussing with several nationally known brands about using spaces on the site but we are not in a position to say more at this time."
Debbie Leacock, a resident in nearby Clayton Road, said: "A Tesco Express would be great for the elderly and for parents with small children who can't get to the larger Tesco so easily. And a Starbucks will encourage more people to go out and to start mingling, it would add something different and improve the overall image of the area."