A PINNER business is launching a campaign to get students’ heads off their desk and stop their stomachs from rumbling.
School Dynamics is working with Pinner cartoonist Robert Duncan to make schoolchildren more alert in the morning by encouraging them to eat breakfast.
Pinner businesswoman Sharon Pink, founder of the business which gives life skills lessons to students across the country, is appealing to sixth formers in Harrow and Pinner to get involved by taking a survey about what they eat and making suggestions for names for the characters in the campaign.
Ms Pink said: “Through our survey we have found that schoolchildren aged 13-14 are largely having breakfast, but between 15-16 the percentages are dropping, from 90 per cent down towards 75-80 per cent. Then by 17-18 it’s around 60-75 per cent having breakfast.
“That means there are lots of sixth formers getting through the morning with no nourishment nutritionally or educationally as they’re not taking much in when they are tired, hungry and unable to concentrate. We tell them about the best foods to eat to help concentration and when they are revising.”
The lessons form part of PSHE classes or take place during break time, and the organisation is using social media to interact with the 16 to 18-year-olds.
Ms Pink said: “We are working in conjunction with sixth formers to get them involved in the campaign as a lot of the literature on the importance of breakfast is aimed at parents and younger children. We know that by 16 you are not a kid any more and we want to hear from them.”
The cartoonist Robert Duncan, who has a colourful and friendly style said: “I’m delighted to be associated with this really worthwhile campaign into schools and thrilled that so many school students are already enjoying the breakfast characters.
“Having been born in Pinner and living for many years near the church off the High Street, I have many fond memories of the area, including many breakfasts at local cafes including the old Langham cafe in Bridge Street next to the old cinema – all gone now, but happy memories.”
Students can take the survey and suggest names through www.school-dynamics.co.uk or email firstname.lastname@example.org with your suggestions. The company is on Twitter at @school_dynamics and has a Facebook page.