It was one over the odds for Fullers last week as the local brewer fought back against the growing trend in the pub industry by actually opening a new venue.
After a temporary delay caused by gas main works, One Over the Ait, Brentford’s newest pub finally opened its doors on Friday (21).
Building work began over three years ago on the same site beside Kew Bridge where housing developer St George’s is building a development of the same name.
It is also only two miles or so to the site of the Griffin brewery in Chiswick where Fullers is based.
Under the watchful eye of General Manager, Aaron Burchell, a bevy of dignitaries helped to pull the first pint of Fullers flagship brand London Pride.
These included Brentford and Isleworth MP Mary Macleod, St George West London MD Ian Dobie and Hounslow Council leader Councillor Steve Curran - who's new moustache - being grown as part of the Movember challenge - was coming on a treat.
One Over the Ait is spread over two floors with plenty of outdoor space and is justly proud of its superb views of the Thames.
Mr Burchell said: “It’s really exciting being part of a new pub opening. It’s been a busy few months and we are all looking forward to welcoming customers through the doors.
“Not only do we have our main bar downstairs but an upstairs area serving cocktails and craft beer.
“We also have a great new menu featuring ‘Best of British’ dishes with a modern, stylish twist bringing exciting new flavours to the table.”
Local residents were also excited - as evidenced by the tweeted photos of a full house - with people such as Jerry Fishenden tweeting ‘well done Fullers for opening a brand new pub when so many are closing.’
Catherine Carrager added ‘Congratulations to everyone at @OneOverTheAit on your opening night! Band, food, drinks and service is impeccable!’ and Robyn Lovelock who said ‘Had an amazing time at @OneOverTheAit tonight - our new local is amazing and will spending plenty of time here. thanks guys!!’
Mr Dobie, added: “The opening of One Over the Ait marks an important and exciting milestone in the redevelopment of this area.
“It’s the newest addition to an already thriving community, joining the existing amenities, including a coffee shop (Costa), deli (Hammonds) and supermarket (Sainsburys), One Over the Ait will be a great enhancement to the village atmosphere.”
The new pub is one of three new riverside venues Fullers is opening and comes after the family firm announced financial results for the first half of the year which show profit before tax up 8% to £19.6 million and revenue up 10% to £161.6m
Commenting on the results, Simon Emeny, Chief Executive of Fuller’s, said: “Our business has a clear vision and long term strategy focusing on recruiting and developing the best people, enhancing our premium drinks portfolio, continuous investment in our estate and developing our range of freshly made seasonal dishes.
“The Company is in robust health and we face the future with optimism and confidence. Our high quality predominantly freehold estate, passionate team and healthy balance sheet put us in an excellent position to continue to deliver good returns for the Company and our investors.”