Get ready to see more Poundland shops popping up around west London, as the UK's top budget retail chain has announced it is buying up 99p Stores.
Poundland - whose shops around our area will soon be multiplying - is snapping up its rival for £55m.
The deal, comprising £47m cash and £7.5m in new shares, will be partly funded by a share placing and will also provide Poundland with a warehouse and distribution centre.
Jim McCarthy, Poundland chief executive, said: "This is a good deal for both businesses and will benefit customers and shareholders.
"Through working together, Poundland will improve choice, value and service for 99p Stores' customers, bringing Poundland's know-how and range to 99p Stores."
Talks were held with the Competition and Markets Authority and the deal was dependent on the regulator's approval.
Family-run chain 99p Stores was founded in 2001 and currently has 251 shops which trade under 99p Stores and Family Bargains.
The chain's annual sales hit £370.4m in the year to February 2014 and underlying earnings were £6.1m.
It is not currently known when the 99p Stores and Family Bargains will be converted into Poundland, but the change is expected to take place gradually.