Launched last month, a new free smartphone app called The E-Privilege Card promotes Hammersmith -only discounts, deals and offers.

The app allows you to benefit from a host of deals and discounts at Hammersmith shops, restaurants and pubs. Hand-picked discounts are regularly updated, and the app will alert you to flash sales, deals and seasonal offers.

To use the app, go to the participating shop in Hammersmith and click "redeem", ask in store for your discount code and enter it in, then show your voucher to enjoy your discount.

HammersmithLondon BID director, Patricia Bench, said: "For many years now we've run a very successful Privilege Card scheme but we're finding that more and more people are using their smartphones to shop.

"We wanted to create something for the modern shopper, something that would improve their Hammersmith experience by giving them great money-off deals at the touch of a button.

"The e-card is free and simple to use and includes a great range of offers and deals that we think shoppers will love."

The E-Privilege Card is currently available to download from both the App store and Google Play.