Father Christmas joined shoppers at Ealing Broadway Centre to help raise money for Marie Curie Cancer Care.
The Broadway shopping centre began its Santa's Taxi donation drive for the Ealing branch of the charity on Saturday (22).
The star attraction gave his reindeers a rest before their busy night next month by arriving at the centre in a white cab.
He will now be meeting children and taking detailed notes of their wish-lists in the back of the taxi every weekend before Christmas.
While visits to Santa are free, mums and dads can leave a donation to the cancer charity.
Last year generous Ealing Broadway shoppers managed to help raise £2,000 over the festive period in a similar fundraiser.
Bookings are not required to visit Father Christmas, but slots can be reserved.
To do this and find more information go to www.ealingbroadwayshopping.co.uk