It is the first time in the company's 173-year history that it has had a franchise convenience store at a petrol station.
The pilot Co-op store, which opened last Thursday (May 25), is in partnership with MRH, a company which owns over 450 forecourts across the country.
Co-op is one of the few big operators in the industry which has seen sales grow in the first quarter this year (to April).
This may in part be due to £70 million investment in 100 new stores across the country, with a particular focus on growth in London and the South East.
Martin Rogers, Co-op’s head of franchise operations, said: “The whole team is excited to be involved in the launch of this brand new petrol station store.
"We’re looking forward to serving the community here in Eastcote and learning more about the local causes that we can support.”
Members of the Co-op get 5% rewards on their own-brand purchases, with a further 1% donated to local good causes.
MRH will also be raising money for London Air Ambulance.
“Our ambition is to establish the Co-op store as a local hub, a real asset for the community" added Mr Rogers.
"The store is also giving back to local good causes through our membership scheme. Co-op members make a difference locally every time they shop.
"Simply swiping their membership card when they buy own-branded products and services will raise much needed funding for organisations who contribute to improving local life.”
Karen Dickens, Chief Executive of MRH, said: “This pilot is an exciting development for MRH, and part of a wider move to increase the retail offering for customers at our sites.
"We look forward to working with the Co-op team as we pilot this model with them, and explore further ways we can ensure our customers time and again choose to visit MRH for their petrol and convenience needs.”
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