In case you haven't noticed, it is 2017.
The year of Millennial pink, flamingos and endless Instagram snaps of avocado on toast.
While we may have made many social and scientific advances this year, something remarkable and game-changing has just happened which may top it all (read this with sarcasm, please).
YOU CAN NOW BUY A GEL TO KEEP YOUR TESTICLES FRESH AND DRY.
We're just going to let that thought breathe for a moment.
For a mere £5 you can buy a gel which will "dry into a silky veil that keeps your nether regions dry and comfortable for hours".
Below the Belt's Fresh & Dry Balls in 'Fresh' is a calming, groin area "deodoriser" infused with a refreshing fragrance.
According to the online description, "it's the perfect partner for long haul flights or relentless shifts in the office".
An advert for it popped up on a phone box in Hammersmith, spotted by Alastair Hilton who posted a picture on Twitter on Thursday morning (December 7).
We're not sure how to feel! Or where... or what...
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