THERE are few more dispiriting facts of high street life than being confronted with row after row of the same faceless, corporate and soulless cafes selling the same mass-produced, tasteless, overpriced muck, all mixed in with an unhealthy dollop of cynical marketing jabber.
Corgi's goes against this depressing grain in every sense.
Not only is the food varied, fresh and delicious, but the service is as far removed from the faux-enthusiastic, robotic nonsense dished out by your average chain as is possible.
Owned by Niki and Christine Bolza, Corgi's is welcoming, with the couple taking a hands-on role to everything from the baking (the homemade cakes are exceptional) and cooking, to the serving and (genuine) smiling.
In fact, everything in Corgi's has been created and designed by the pair, and the place has a really exciting decor, hardly surprising when you consider just a year ago Christine was still in the fashion design industry.
With its neon pink frontage and steel stools, you feel as though you could be in the middle of a New York diner - only the largely quintessential British fare takes you back to reality.
Corgi's can be whatever you want it to be. The owners describe it as a 'unique mix of a delicatessen, shop and patisserie', but you could easily come for an early dinner as, aside from the counter options of salads and snacks for lunch, there is also a proper hot food menu, which is the equal of many a gastro pub.
And if you want booze, you can have it. Just ask Christine and she will pop to the off-licence and get you some.
So much enticed me on the menu, we decided the best option would be to sample a little of a lot.
I started with some Angus meatballs (£7.90), which were covered with a superb rich tomato sauce. We then went on to the cottage pie (£7.95), which was as good as my own (exceptional), then the fish pie (£8.50), which was pleasingly fishy, and, finally, half a roast chicken (£8.50) with sweet potato gratin, which were both done to a turn, the gratin especially pleasing - all gooey and rich.
Despite starting to feel full, I had a top notch chocolate milkshake to accompany this feast and, though I had been warned I wasn't going anywhere without trying some of the cake, I still wanted to sample some of the counter food. I went for cold green beans with crispy bacon and a homemade pork pie.
Both lived up to my, by now, inflated expectations.
And so to the cake, to which Christine lovingly devotes her very early mornings. There are lots of options, but I went for the blueberry muffin cake, which was moist, fruity and, by halfway, so moreish that if I hadn't stopped eating it, my stomach would have split open.
Corgi's, which is named after the Queen's dogs, is a great place, run by a dynamic couple who support local suppliers and are determined to stand up to the big boys.
I will clink my (proper) cappuccino to that.
367 Fulham Road. 020 7351 2999 Opening hours 7am-7pm, Monday-Friday, 10am-7pm Saturday and