Today, I got an email from one of my favourite 'curvy-lady' designers asking if I could meet her for a casting. I literally jumped for joy.
Not only do I love her clothes and beautiful use of fabrics, but I'm really excited at the chance to see behind the scenes.
There are a lot of stores such as New Look, ASOS and Matalan that have 'Plus-size' or Curve sections catering to bigger clothes sizes.
I honestly used to think that these were actually quite embarrasing. Almost like, if you are bigger you get a seperate section.
I would sooner shop online in secret, than go to a seperate part of womenswear to find bigger sizes. And the image I had of plus size clothing was very negative - big, loose kaftans, yards and yards of fabric to swamp and hide the figure, instead of cinch-in and flatter.
So, what makes someone want to start up a full range, just for sizes that are bigger than the usual (and by this i mean size 12-36, because let's not forget a size 12 really is considered 'plus' in the fashion world).
If you see these designs on a hanger you would never think that they were designed differently to 'straight'-sized clothing.
I can't wait to find out if the designer I meet started her collection out of frustration due to lack of choice, or if she saw a demand for well made, sexy and feminine clothing to compete with other fashion brands, simply in bigger sizes.
I will let you know!
Next time: Exercise: it's all a matter of taste
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Amy Sellu is a model from Ickenham who is classified by the fashion industry as 'plus size', that is, more than a size 10. In fact she is a size 16, and after winning the Simply Be Face Of Plus Size in 2010, gets regular modelling work and has appeared in Italian Vogue. Amy took her A-levels at Uxbridge College, has worked in the health and fitness industry and is working toward becoming a personal trainer.
Picture: © Verve-Rockabilly Photography