A major personal care brand has been slammed for an advert dubbed as "racist" by its customers.
Dove has been attacked after an advert emerged featuring a black woman turning white after using a soap product as part of a promotion.
The advert has been labelled as "racist" with the customers saying the brand is "deeply ignorant" to allow this to happen.
Since the backlash, Dove has taken to its twitter account to apologise.
A spokesman wrote on Twitter: "An image we recently posted on Facebook missed the mark in representing women of colour thoughtfully. We deeply regret the offence it caused."
Sha Nii said: "I mean that's what I use today but no more Dove for me racism will never end."
It is not the first time an advertisement the brand - owned by Unilever - has been at the centre of criticism.
Only recently, Dove released adverts supporting those who oppose breastfeeding in public with one advert stating "75% say breastfeeding in public is fine, 25% put them away. What's your way?"
On Dove's own website it reads: "Whatever choice you make, we are with you every step of the way.
Blogger Sarah Turner warned the nationwide advertising campaign could put mums off breastfeeding in public.
"No woman should be made to feel ashamed for feeding their baby in public," Ms Turner wrote in an open letter to Dove.
"If you are standing with people who think breastfeeding in public is no okay, are you also with them if they ask a breastfeeding mum to cover up, or if they think she would be better off sat feeding in a restaurant toilet?"
Another Dove advert shows a crying baby accompanied by text that reads: "36% are for feeding him when he cries, 64% are passionately against it.
"What's your way?"
While the brand's website also reads: "So whether you're among the 66% who think that breastfeeding in public is fine, or the 34% who think otherwise, whatever choice you make, we are with you every step of the way."
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