While many shoppers may have bought this jumper for their little one and others would have passed it without batting an eyelid, one mother has taken offence.
She spotted the £4 blue sweater during a trip to ASDA and claimed it 'damages stereotypes'.
The mum took to Facebook, writing a post which has now been deleted, which said the jumper's slogan "Boys will be boys" suggests men can get away with offensive and misogynistic behaviour, according to the Mail online .
Debbie Dee started the post by saying she was "Quite literally gobsmacked and raging to see this in Asda.
"This is so damaging and we cannot possibly still be spouting this nonsense to our children."
Explaining her feelings she added: “Look I get it. Most people say this and don’t mean any harm by it.
"But boys having their behaviour excused like this from an early age – this message of being above the rules, it sticks.
“It also implies that boys have no impulse control. Boys are perfectly capable of respecting people and property.”
ASDA did respond to the post and one spokesman apologised saying: “Our aim is to make clothes people love, never to offend.”
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