A baby's sleepsuit on sale has been labelled as "tacky", "gross" and "grim" by mums.

After spotting the baby grow on sale Mumsnet user jarhead123 took a snap and posted it online under the heading "Am I being unreasonable to think this baby grow is awful?"

The photo shows a white all-in-one for an infant with the slogan "all mummy wanted was a back rub" in big, black lettering.

On the thread on popular parenting site, Mumsnet, there was very little support for the clothing with one saying it was "just revolting".

Another user commented: "That's really gross. And so disturbing at the same time. Might as well put the baby in something that says "I'm the by-product of rape"."

Many agreed saying: "Apart from the grossness of sex references on kids' clothes, this actually seems to be saying that someone was raped!? Horrific."

"If "Mommy" did not want sex, then she was raped. This trivialises rape and that is never okay. How are these things allowed to exist."

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Is this sleepsuit inappropriate?

While another said: "Grim doesn't feel strong enough and I don't think we should be getting into the realms of sex references on kids clothing."

Other had a different use for the baby attire: "If someone had bought that for my DD when she was a baby, I'd have used it to wipe her bum, never mind her wearing it."

This isn't the first time baby 'fashion' has annoyed parents, in May one mum vented her fury at an Asda jumper saying it "damages stereotypes".

In a now deleted Facebook post, the mum said the jumper's slogan 'Boys will be boys' suggests men can get away with offensive and misogynistic behaviour.

The Boys will be Boys jumper from Asda
The Boys will be Boys jumper from Asda

Debbie Dee started the post by saying she was "quite literally gobsmacked and raging to see this in Asda."

She continued: "This is so damaging and we cannot possibly still be spouting this nonsense to our children."

Explaining her feelings she added: “Look I get it. Most people say this and don’t mean any harm by it. But boys having their behaviour excused like this from an early age – this message of being above the rules, it sticks.

“It also implies that boys have no impulse control. Boys are perfectly capable of respecting people and property.”

ASDA did respond to the post and one spokesperson apologised saying: “Our aim is to make clothes people love, never to offend.”