There was a bit of an awkward mix-up at Aldi after a couple bought a multipack of own brand crisps expecting to find just that.

However when Graeme and Sarah Clapp bought the 10-bag multipack of Aldi crisps home, instead of seeing 10 packs of the budget supermarket's Snackrite Hoops, they got 10 packs of Hula Hoops in their place, reported the Mirror.

Aldi's multi-pack of 'Snackrite Hoops' cost 99p, however Hula Hoops, made by KP Snacks, normally cost around £1.60 for a seven-pack.

The couple noted the ingredients and nutritional information on both crisp bags were almost identical, and KP confirmed it makes Hula Hoops and Snackrite Hoops at the same factory.

Mr Clapp said: "I found the whole thing very amusing, I would bet they are the same product in different packets."

A spokeswoman for KP Snacks said: “This looks like an unfortunate error at the packaging stage which we are investigating.”

She confirmed: “KP Snacks does make products for Aldi at the same site as its own Hula Hoops brand, although the products are made on different lines and to different formulations.”