It's the source of squabbles between family members, friends and work colleagues across the country, perhaps even across the world.

But one long-standing argument can finally be put to rest after Primark finally gave a definitive answer on how to pronounce the budget retailer's name.

The store has sparked a string of social media frenzies this year thanks to its much sought after Beauty and the Beast "Chip" purse , its Love Island t-shirts and new Harry Potter collection .

Primark is releasing a Harry Potter bauble range
Primark is releasing a Harry Potter bauble range

But there’s one debate that has been rumbling on for a whole lot longer than those trends have been a talking point.

In short; are you Team Pr-eye-mark or Team Pree-mark?

Well there is now a clear winner as Primark itself has gone on record setting out exactly how to pronounce its name.

Primark inflatable pool flamingo - tried and tested. Well, sort of

It’s such an issue for some customers, the store has gone to the trouble of putting an answer in the Help section of their website, which should settle the debate once and for all.

In the "Other Stuff" segment of their Queries page, where you can search for FAQs, they answer the question: “How do you pronounce Primark?”

Their response is: “That’s a very good question. We like to use Pr-Eye-Mark.”

So if the shop staff say it this way, then it’s definitely correct.

Make yourself comfy on a Hogwarts cushion, £6
Make yourself comfy on a Hogwarts cushion, £6

Consider any heated discussions between families and friends finally settled.

Now all that’s left to do is await Primark’s next must have product.