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The Argos catalogue is getting scrapped - but is it for good?

First the Yellow Pages and now the Argos catalogue is getting scrapped

For millions of families across the UK the news that the Argos catalogue could disappear will mark the end of an era.

After the announcement last week that the Yellow Pages will also be discontinued it seems that Argos has seen another victim of the digital age.

Many will have old and new memories of flicking through the catalogue, a tradition which has seen generations choosing Christmas and birthday presents.

If the trial period for the new digital Argos stores proves to be successful, then this hallmark of the British shopping landscape could be discontinued entirely.

According to the Mirror , stores Scotland along with several unnamed locations in England have been earmarked for the trial as Argos “tests demand” for the hefty, printed look book.

But today, the move to ditch the nation’s much-loved shopping institution sparked a social media backlash.

Catalogue fans took to Twitter and @AuntEffiesAttic posted: “My girls & grandchildren spent/spend hours poring over the Argos catalogue compiling their wish lists.”

Parenting website @HerFamilydotie added: “But what would keep the kids entertained??”.

And Maddie Parnell simply said: “Save the Argos catalogue!”.

A sad day for those with memories of the Argos catalogue(Image: Handout)

Facebook was also awash with pleas to keep it and Sheena Hendry took to the Argos site to vent her fury.

She told the chain: “Do you even realise how many hours of peace and quiet that catalogue gives to parents of young children who sit flicking through the toy section?”

And speaking to BBC Scotland news, she added: “I love the Argos catalogue. It’s great for browsing and getting inspiration, and the kids love it especially at Christmas.

“I wouldn’t even mind paying a couple of quid for one.”

Since Sainsbury’s snapped up Argos in a £1.4billion takeover last year, bosses have been ramping up the number of digital Argos stores sharing space in the supermarket with 100 already open and another 150 set to open by 2019.

While shoppers have access to a catalogue, there are also banks of tablets for quick online shopping and click and collect service.

Yesterday Argos defended its catalogue-free stores and said the move was “purely a trial”.

A spokesman said: “As increasing numbers of customers choose to shop with us online, for a limited period we are testing demand for the take-home catalogues in a small number of stores.

“Catalogues continue to be available in the vast majority of our stores for customers who want them.”

Last week Yellow Pages owner Yell revealed the 51-year-old phone directory was being scrapped for a digital only service.

A final print run of 23 million copies next year will mark the end of the go-to phone book for business numbers from accountants and builders to hairdressers, plumbers and vets.

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