The image of the new Balenciaga handbag has gone viral for one reason alone- it looks like a 40p Ikea shopping bag.
The french fashion house have launched the bag with all intentions of a wearable, usable day to day bag and got quite a backlash on social media for its resemblance.
Its vibrant blue colour and double straps has had the internet going crazy over its extortionate price tag and likeness to the department stores iconic shopping bag look.
Even Ikea agreed that the bag did in fact look similar, with an Ikea spokesperson stating: “We are deeply flattered that the Balenciaga tote bag resembles the Ikea iconic sustainable blue bag for 99 cents. Nothing beats the versatility of a great big blue bag.”
The "Ikea-inspired" bag can be found on the Balenciaga website amongst other extremely fashionable but high priced bags.