London has arguably the best music scene around, with thousands of talented musicians emerging every day, most of which are unsigned acts waiting for their big break.
Unsigned Friday brings you the very best unsigned music artists from around the capital, as well as giving these acts a platform to promote their music.
This week, getwestlondon 's Emily Chudy caught up with indie-pop band Elephants & Castles.
Their first gig took place in a takeaway in Brixton, but the band have exploded in popularity ever since, their catchy indie-pop songs making their way onto XFM and BBC6 Music.
Despite their upbeat riffs, some of their music is quite deep and dark; "Fashanu" pays tribute to Justin Fashanu, the first openly gay footballer, who sadly committed suicide in 1998.
Elephants & Castles have played gigs all over the UK and have a strong local fanbase, especially in south London and Elephant and Castle, after which the band was named.
They have already been featured in The Telegraph and Q Magazine. Two of their singles, Lilo and Fashanu are available on Amazon and iTunes.
Band member Robin Spencer said: "Our delicate odes lull you face-first into bruising bass-lines peppered with striking vocal harmonies that sing of football suicide, brutalist architecture, and seaside knee tremblers."
I challenge you not to dance around to the pop-art-inspired video to their debut single Lilo.
Upcoming shows in London
- May 8, The Workshop, 243 Old Street, Shoreditch, EC1V 9EY - 020 7253 6787
If you'd like to be featured in Unsigned Friday please email firstname.lastname@example.org.