Shoppers can try their hand at making their very own Magnum ice cream as the classic treat has been given a luxurious makeover in celebration of its 25th anniversary.
The new ice cream is inspired by crème brulée and has been developed especially for Selfridges where it will be sold in an iconic yellow box until the end of August.
Swirls of caramel sauce and caramelised sugar pieces are finished off with a layer of crisp milk chocolate.
Head to the Wonder Room until August 30 to create your own personalised Magnum ice cream with a massive range of toppings as part of the famous store's Meet the Makers campaign.
