McDonald's has paired up with esteemed designer Julien Macdonald OBE to unveil his interpretation of an elegant burger box for McDonald’s Signature Collection - their popular range of gourmet beef burgers.

Julien was commissioned to bring his undeniably glamorous aesthetic, to combine fashion and food’s finest.

He unveiled his design, which features crystal detailing, embellishment and bespoke digital print, along with the McDonald’s iconic Golden Arches, at a special Signature Collection premier at McDonald’s flagship restaurant in Leicester Square on Wednesday, August 23 .

He said: "I drew inspiration from my fashion creations and iconic embellished red carpet dresses.

"This was translated into a gold baroque crystal encrusted box, which is the perfect packaging for the luxury McDonald’s Signature Collection burger."

McDonalds has revealed an unexpected pairing with designer Julien Macdonald

The Signature Collection was trialled in 2015 and will be available in more than 900 McDonald’s restaurants across the UK by the end of the year.

The Julien Macdonald boxes will be in a limited run of 1,000 and only available at a series of McDonald’s showcase events around the UK.

Emily Somers, on behalf of McDonald’s, said: "This is our first ever UK packaging collaboration, it’s a brave and exciting move and it’s like nothing we’ve ever done before.

"To partner with such an iconic designer as Julien Macdonald is fantastic, and his beautifully designed star-studded box complements The Signature Collection perfectly.

"Julien’s limited edition box is a great way to mark our nationwide launch of The Signature Collection."

The new burger box

The Signature Collection

  • The Classic: 100% British and Irish beef, two rashers of Beechwood smoked bacon, a slice of natural cheddar cheese, wholegrain mustard mayo, ketchup, Batavia lettuce and red onion, all in a Brioche style bun.
  • The BBQ: 100% British and Irish Beef, BBQ sauce, coleslaw, red onion, Batavia lettuce, Beechwood smoked bacon and cheddar cheese, all in a Brioche style bun.
  • The Spicy: 100% British and Irish Beef, Jalapeño slices, Pepper Jack cheese, Batavia lettuce, mayo and a spicy relish, all in a Brioche style bun.