The summer would not be complete without ice cream, so it is welcome news that Ben & Jerry's is offering customised treats to visitors during an exciting tour of London!
The ice cream giant is visiting several locations the capital in July and August offering visitors the chance to make their own customised Fairtrade ice cream cookie sandwich - AKA 'wich - using it's new S'Wich Up range.
And from this footage of Thursday's stop in Boxpark, Shoreditch, it looks like a roadshow not to be missed by lovers of brainfreeze.
Visitors to the remaining 'Make Your Own 'Wich' tour dates will be able to choose from classic Ben & Jerry flavours and a variety of cookies to create their very own cool treat - complete with sprinkles and toppings.
The treats cost £4, but those feeling lucky can spin a prize wheel for a chance to get one for free or win another prize.
The tour is in partnership with Luminary Bakery, a social enterprise in east London offering support and jobs for disadvantaged women. In fact the cookies are made by the bakery.
The roadshow is also promoting the new S'Wich Up ice cream, which combines vanilla ice cream, chocolate cookie swirls and cookie dough chunks.
Free tubs of this will be on offer during the S'Wich Up tour dates outlined below.
The Ben & Jerry's 'Make Your Own 'Wich' tour has already hit Grosvenor Summer Square and Spitalfields Market this month, and there are still two opportunities to catch it in Boxpark Shoreditch this week.
But fear not, after this tour concludes the company will begin its 'S'Wich Up Free Ice Cream tour through the rest of July and August. See below for where to catch it.
Make Your Own 'Wich tour locations
Friday July 15 - Boxpark, Shoreditch – 12-7pm
Saturday July 16 - Boxpark, Shoreditch – 12-7pm
S’Wich Up Free Ice Cream tour Locations
Saturday July 23 - Chestnut Plaza, Westfield Stratford – 12-8pm
Sunday July 24 - Chestnut Plaza, Westfield Stratford – 12-8pm
Saturday July 30 - Battersea FoodStock – 12-7pm
Sunday July 31 - Battersea FoodStock – 12-7pm
Saturday August 27 - Truman Brewery – 12-8pm
Sunday August 28 - Truman Brewery – 12-8pm
