Paddington Bear is returning to delight a new generation of children, courtesy of a new film in cinemas on November 28.

To mark the release of Paddington the movie - and to raise money for the NSPCC children's charity - 50 Paddington statues are being placed across London close to museums, parks, shops and key landmarks.

From November 4 until December 30, families can follow in the furry footsteps of the world's favourite Peruvian explorer, by following trails to reach the statues. Each Paddington statue has been created by artists, designers and celebrities.

 

NSPCC chief executive, Peter Wanless, said: "It's going to be wonderful to see two iconic British institutions – Paddington Bear and the NSPCC – coming together against the backdrop of this wonderful city, to raise vital funds for vulnerable children and their families. Paddington was fortunate enough to be found by Mr and Mrs Brown who gave him love and a safe space to grow up – something that every young person deserves. Through ChildLine, the NSPCC is there 24/7 for any young person who is feeling lost and in need of support."

The origins of Paddington Bear date back almost 60 years. His creator, Michael Bond, bought a small bear from Selfridges on Christmas Eve 1956, as a present for his wife, and named him after the nearest railway station to which they lived.

The Paddington Trail
The Paddington Trail
 

Karen Jankel, daughter of Paddington author, Michael Bond, said: "When my father, Michael Bond, first wrote about Paddington many years ago he could never have imagined that one day he would see life-sized versions of his creation all over London. It's a huge honour for a small bear and, having grown up with Paddington, I’ve found it particularly exciting to see how all the different artists have chosen to interpret him."

Selfridges in Oxford Street will be selling a variety of exclusive miniature Paddington Trail bears from its Paddington Curiosity Shop in aid of the NSPCC and Childline. And once the Paddington Trail concludes the bears will be auctioned for charity.

It is hoped that The Paddington Trail and associated activities will raise over £500,000 for the NSPCC.

The Paddington Trail is presented by visitlondon.com, the NSPCC (National Society for the Prevention of Cruelty to Children) and STUDIOCANAL. Barclaycard is the lead sponsor. Find out more at - http://www.visitlondon.com/paddington/

Some of the Paddington statues you'll see by following the trails.
Some of the Paddington statues you'll see by following the trails.
 

Who is Paddington Bear?

The classic tales of the much-loved bear have sold more than 35 million books worldwide, been translated into over 40 languages and captured the imagination of children and adults around the globe.

If you're, so far, not familiar with Paddington, he originally comes from Darkest Peru where he was brought up by his Aunt Lucy. He now lives in London, England. When Paddington first arrived in London he was found on Paddington Station by the Brown family which is how he acquired his name.

He was wearing nothing but an old bush hat and a label on which Aunt Lucy had written the words "Please Look After This Bear. Thank You".

Paddington now lives with the Brown family at 32 Windsor Gardens, not far from the Portobello Road. Paddington's favourite food is marmalade and he usually wears a blue duffle coat and carries his important belongings in a brown leather suitcase.