Hounslow's new sports and leisure chiefs are looking into rolling out free provision for children to combat obesity in the borough.
Last Wednesday, Hounslow Primary Care Trust held an Obseity Conference to raise an awareness of the problem, which is reflected on a national scale.
One in five children in Britain are overweight, which if not treated early, can lead to a higher risk of developing heart attacks, strokes, type 2 diabetes, bowel cancer and high blood pressure.
On top of that, health surveys have shown that around half of all children spend less than the recommended minimum of one hour a day doing moderate intensity activities.
It is a problem Fusion, which this month took over responsibility for Hounslow's leisure facilities from CIP, want to tackle head-on.
The organisation wants to put into practice the government's idea of free sports and leisure services for kids.
Dan Reynolds, Fusion's head of sports and community development, said: "In terms of more free sports and leisure provision for children, Fusion believes this is an exciting and positive new initiative.
"Details of the government's precise proposals and, importantly, the mechanisms for funding any free provision, are still emerging.
"But we are already consulting with the council to see how such initiatives might be implemented within Hounslow in the future.
"Whatever additional detail emerges from central government, our aim is to gain a clear understanding of current participation levels amongst young people in the borough.
"We can then develop a sports development plan which will respond to the interests of youngsters in the community."
Fusion has already introduced free swims and gym sessions, and s1 swims for U16s, in its centres in Southwark, Croydon and Tunbridge Wells.
Having struck a 15-year deal to look after Hounslow's sport and leisure, it will also be looking at the infrastructure.
Tim Mills, director of business development, said: "As a not-for-profit organisation, we are able to reinvest profits back into the facilities.
"We have committed to develop three integrated leisure centre and library "hubs" in Heston, Isleworth and Feltham, involving new facilities and modernisation across the sites.
"But we recognise that it will be important to consult with current users and potential users of the leisure facilities before these options are confirmed".