Bradley Wiggins has turned his Olympic quest for three gold medals into a mini decathlon on wheels.
The Maida Vale hero (pictured) believes the best way to add to his 2004 medal haul of gold, silver and bronze is to imagine three races in one - just like the track-and-field types who flog through 10 disciplines for a solitary result.
So if the former St Augustine's pupil hits paydirt in the 4k pursuit on Sunday around high noon - he's favourite by some way - there will be no celebrations as there was when he cruised home in Athens last time out.
He explained: "I went off the boil mentally in Athens after my individual goal medal, so now it's all about the mental logistics of riding up to seven races in five days to win three gold medals.
"Physically, I can do it - it's the mental approach I need to nail. "My mindset now is that the three gold medals is actually only one gold medal consisting of three disciplines. I'm taking nothing for granted but we have discussed, in the event of my winning the individual pursuit, how to strictly control any 'celebrating' and close that process right down. I have to wake up the next morning with my team pursuit head on.
"And equally, if the winning streak continues, I have to resist the temptation to 'declare' mentally after the team pursuit and to take a 'whatever happens, happens' approach in the Madison."
Team pursuit qualifiers: Friday, August 15, 10am GM