QPR will provide David Beckham with the platform to make his name even bigger in the Far East – providing the superstar signs on the dotted line for Hoops in January.
Rangers will also tempt the 36-year-old to ‘join them for a few months’ as chief executive Phil Beard put it this week, by giving him the shop window to underline his bid for Olympic stardom next year with the Great Britain team.
Spurs also want football’s most famous name – as they did last year. But Rangers’ trump card is Beard himself who knows the player from his time when both served the Olympic bid, and when the CEO was at the O2 Arena, next door to Beckham’s academy in Greenwich.
The clout chairman Tony Fernandes has in his native Malaysia and the rest of Asia gives the airline mogul the opportunity to also push brand Beckham that markets everything from annuals to aerosols.
The legend had a winter loan deal with AC Milan last year – and the spin-off earnings globally from connecting Rangers to Beckham should he fancy west London are enormous.
A PR industry insider added: “Anything connected with the name Beckham has huge impact worldwide – and this would be great for QPR’s marketing.”
