Sevilla have become the latest club to announce a new signing with a 'quirky' video that has left most football fans fed up at the latest trend to emerge.
The Spanish side 'kidnapped' Jesus Navas and bundled him into a car to take him to the ground. Why? Because clubs feel the need to announce signings in 'fresh' and 'innovative' new ways.
The trend seemingly started this summer with Arsenal publishing a quirky quiz to announce the signing of Sead Kolasinac.
And it has escalated further by clubs confirming signings through fictional WhatsApp group chats, or even having quizzes with pictures spelling out the new signing.
Of course, these have not always been well received on social media and other clubs have made their own videos to parody others, Brentford included, with Southampton taking it one step further.
The Bees Twitter feed, on the other hand, asked for a drink from supporter Josh Mahoney after his claim about Brentford not signing Ollie Watkins backfired spectacularly. GetWestLondon understands from multiple sources that Josh has been a man of his word.
QPR opted to tease the announcement of Josh Scowen in GIF form while Fulham, on the other hand, have preferred to opt for the more low key approach of just tweeting a 'signing picture' with the confirmation of a deal.
Below, GetWestLondon looks at a selection of signing announcements that either made us laugh or despair about modern football.
Brentford cause hilarity with Ollie Watkins signing
QPR tease the announcement of Josh Scowen by a clip of him scoring, ironically against Rangers
Fulham go for a simple, but effective, announcement of Aboubaka Kamara
Newcastle opted to go for a bit of banter at the expense of rivals Sunderland
Arsenal seemed to set the ball rolling with the announcement of Sead Kolasinac
Aston Villa announced John Terry with a creative WhatsApp group chat
Because we needed a West Wing effort from Everton to announce Davy Klaasen
Sevilla 'kidnap' Jesus Navas
Chelsea announce the capture of Antonio Rudiger with a video
Burnley went to Cork to announce the capture of Jack Cork... as one does
Arsenal announced Alexandre Lacazette with an obvious video
Brentford decided to parody the signing videos with one of their own
Southampton then trumped them
Ah, the joys of replying to fans as West Brom signed Jay Rodriguez
This effort from Crystal Palace was creative
Bournemouth opted for subtlety when announcing Nathan Ake
Dani Alves proved he could operate heavy machinery after signing for PSG
Joe Hart joined the West Ham family
Can you tell who this is from Plymouth?
When you give your new signing access to Twitter
Because, why not from Yeovil
This was an interesting effort from Swansea from Roque Mesa