Preparations for the new season at Loftus Road appear to be in full flow following club shareholder Amit Bhatia's Twitter post showing the club hierarchy in discussions in Singapore.

The photo sees Bhatia joined by Tony Fernandes, Ruben Gnanalingham, CEO Lee Hoos, Director of Football Les Ferdinand and manager Ian Holloway, as they discuss strategy to ensure the club's fortunes are improved moving into the new Championship season.

So what areas do the club need to be looking at? We take a look at three key areas for the club to focus on.

Recruitment

It goes without saying. If the club is to improve on its 18th place finish in the Championship then the squad in inevitably going to need improving. Keeping star players such as Alex Smithies and Massimo Luongo will be key, as well as doing all they can to retain hot prospects such as Ryan Manning and Josh Bowler, who have both attracted interest already this summer.

Holloway will also be looking to add a number of players to his ranks, most notably in the attacking department as he looks to introduce a more free-flowing style of play to his side. With Les Ferdinand saying that a list of targets has already been compiled, these targets could be top of the agenda as the club decide which players to pursue ahead of returning to pre-season next month.

Finances

A key decider in how the club will progress is the financial position of the club. QPR have worked hard over recent seasons to remove the players on extortionate wages from the squad, and this is something which could be continued through the summer. The R's are also awaiting a response to find out if the English Football League were right to hand the club a heavy fine, after being found guilty of exceeding spending limits in the 2013-14 season. The outcome of this will undoubtedly have an effect on the club's future plans, and could decide how necessary it is for the club to sell their more valuable assets in order to strengthen.

Targets

An item certain to be on the agenda is targets and ambitions for the new season. The club will undoubtedly be wanting to improve on last season's display, but a key factor in how much they invest is deciding just how high they believe the squad can finish in the Championship. If they decide they are wanting to push towards the play-offs then you can expect significant movement in the transfer market, while ensuring the clubs main assets are retain. However if the objectives are more steered towards stabilising the club and the wage budget, it may be a case of making financially astute additions while listening to offers for the more valuable members of the squad.