Brentford and Queens Park Rangers have both launched their new kits in the last week, which must have left Fulham fans wondering when it would be their turn.

And the wait for the Whites fans could drag on a little further, too.

Get West London understands that the Craven Cottage outfit and current sponsors Visit Florida are haggling over price.

Visit Florida signed up to become the main shirt sponsors in 2015 and that deal was renewed for a second season last year.

However, no announcement has been forthcoming about the tourism company staying involved with the club for a third year.

Visit Florida are understood to have paid 1.25 million US dollars over the course of the year for the right to be the club's main sponsors, but it is Get West London's understanding that they are unwilling to pay the same amount again this year, when, given Fulham's fine season, the club could conceivably expect more.

Visit Florida are having to cut their cloth having agreed to a number of sponsorship deals, but they are keen to continue with Fulham.