Tony Fernandes has admitted he's "learnt the hard way" over transfers made in recent years, with players not giving their all for the club and arriving "to take a wage".
There seems to be a real QPR feel around Loftus Road again, with club legends now playing a big part off the pitch to bring that core understanding.
Rangers spent big in the Premier League and ended up with a few players who were only at the club for the money, and when they were relegated, player sales and wages were inevitable.
Now, Fernandes has been and wants to continue "getting the right people in" at Loftus Road, to build the club again and hopefully follow the same path as Southampton and Swansea City.
This is the first time, the first period of my spell at the club where we can plan," Fernandes said, in a recent interview with Vice Sports.
"I sat with our chief scout recently and it was the most enjoyable meeting I've had, because there was patience, there was a vision, there was a 'this is what we're going to be doing'.
"What we've learnt is that you can't really buy your success. I mean, you can in some ways, by spending huge amounts of money, but even then it's fraught with.
"We just feel it's good to get back to the spirit of the club. I can't emphasise that more. I think the spirit of the squad, the spirit of togetherness, the spirit of the mission are so important.
"That takes a couple of years to build up, to clear out the guys who maybe just came to take a wage. We want guys who really feel they want to grow with this club and feel something when they put on that shirt.
"It was something I thought was natural; you pay someone and think they're going to work their guts out, but it wasn't the case.
"I've learnt the hard way, and so many others have learnt the hard way, in the same way I built my airline from the very beginning, that there are no shortcuts.
"It's about getting the right people in, get the right structure, get the foundation, and then you have the chance to be a Southampton, a Swansea and all those other successful clubs who have come up from lower leagues."