QPR chief executive Lee Hoos believes that if the club is to increase its fan base - it needs to offer things you don’t get at Premier League set-ups elsewhere in the capital.
That includes getting up close and personal to stars, who otherwise might be at a bit of a loose end.
Recently, Rangers dispatched players either injured or suspended to make public appearances in the club shop prior to a game.
On top of which, the Hoops on the pitch often appear at community initiatives.
Both Grant Hall and Jamie Mackie have posed for selfies and signed away before a Loftus Road match this season, with Hoos only too aware the personal touch goes a long way.
Rangers want to make sure the age range on season ticket holders tilts towards the young if they are to increase and retain a fan base 15 years from now.
At the moment Hoos is worried over 50s are well ahead of the under 40s on season ticket sales.
If you want to hear him, click on the video above and go to around 30 minutes on the tape.
"My next big presentation to the board concerns demographics and the age profile above of fans," he recently told a QPR fans forum.
"It's pretty difficult when you’re competing with Chelsea and Arsenal, and they're on TV.
"It’s all about making it personal - making it fun. We need to be the club that’s in touch with its fans.
"You might watch Arsenal on TV but if you go to one of our football community course and you actually meet one of the QPR players - then it makes it real."
