QPR head coach Jimmy Floyd Hasselbaink reckons expectations for the coming season have to be tempered with common sense.
Player of the year, Grant Hall admitted he was aiming for promotion - but for JFH, moving 'upwards' will do for now.
Speaking at the launch of the 2016/17 playing kits, the Rangers gaffer insists nobody should get carried away.
He said: "We want to be competitive and challenge.
"The big aim is to get promotion but we can’t be crazy and stupid - we have to build a team, and those four letters in the word are vital. If we get that right we’ll be strong and be nice to watch."
Apart from the traditional blue-and-white hooped home shirts, complete with v-neck collar as revealed on GetWestLondon, the away kit is duck-egg and black hoops, and the third kit modelled by Hall, will be burgundy and yellow hoops.
Hasselbaink liked the close fit of the shirts and pointedly added: "It's nice and tight on the bodies which show they have to be fit."