Brentford unveiled their new home shirt at Sunday's Griffin Park Funday with a new sponsor - local home fixings firm Hertings.
The shirt features the traditional broad red and white stripes of Brentford, as well as some black trim on the arms.
In an innovative approach by the club, the Bees will wear different sponsors on their home shirt than on their away kit.
Unveiled last month, the light and dark blue shirt will bear the logo on MKT Computers.
In a competitive market, this approach allowed Brentford to strike two sponsorship deals with smaller companies.
Brentford's previous deal had been with Chinese internet gambling company Samvo.