Eden Hazard’s name has adorned more Chelsea shirts than any other player this year.
The Belgian superstar was the PFA Player of the Year last season and wowed crowds up and down the country with his electrifying pace and dancing feet.
Hazard admitted this week that he has had a poor start to the current campaign as the Premier League champions have made a shambolic start to the defence of their crown.
But fans are sticking by the Stamford Bridge hero and sales from replica shirts are a major source of revenue and help clubs comply with financial fair play regulations.
Hazard is the only Blues player to make the top 10, according to new figures released by online sports retailer Kitbag, but seven of those on the list ply their trade in the English top flight.
The Chelsea wing wizard said of his form this week: “This is the first time in my career that I have had such a difficult spell like this.
“I can't really explain it. All I know is that I will need to work hard in order to bounce back.
“At Chelsea we have concerns both as a team and individually. We all thought our recent win against Arsenal would give us lift-off - but instead we fell straight back into our bad ways.
"You can be untouchable when you play well - and that has not been the case with me.
"I think the manager wanted to send me a message by making me a sub. I don't read everything he says, but he explains everything."
Hazard’s poor form has come as part of Chelsea’s worst start to a campaign for 37 years and seen manager Jose Mourinho come under intense pressure.